13 Branding Blog Posts that Will Explode Your Brand

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Throughout my branding journey, I have discovered some amazing branding blog posts that have inspired me to brand and grow my blogging business. Today, I am going to share my favorite branding blog posts with you to help you do the same.

These blog posts tackle nearly every part of the branding process and have allowed me to develop a stronger, more impactful brand. They will help you improve and grow your brand wicked fast so be prepared to take notes and action.

*This post contains affiliate links. That means that if you make a purchase after clicking on a link I may earn a small commission at no extra cost to you. For more information, click here.

Since branding encompasses a wide span of topics, I have divided this blog post into the following sections:

Branding 101
Budget Branding
Finding Your Brand’s Voice
Creating Your Brand Color Palette
Choosing Fonts for Your Brand
Logo Design
Social Media Branding

This will help you to read the blog posts as you reach each step of the branding process.

Using These Posts to Brand Your Blog

I recommend that your focus first on defining your brand, as I explained in “How to Find Your Blog’s Perfect Brand Identity.” You can also download the free questionnaire from that post to help you through the process.

Once you understand the specifics of your brand identity, you will be able to begin the branding process. This starts with the Branding 101 blog posts on this list. If you are on a budget, no worries, the posts in the Budget Branding section will help you brand your blog with free and low-cost resources.

After gaining a thorough understanding, I recommend developing a voice for your brand and establishing non-visual branding, then moving on to the visual elements such as color palettes, fonts, and your logo.

Finally, I have also included a Social Media Branding post as social media plays an important role in developing and marketing your brand. You may also check out my previous post on the importance of branding your blog images here.

Just remember to take your time to ensure that you are getting the most out of these resources. Rushing through the branding process will only complicate things down the road, so take it slowly.

Related Posts:

Branding 101

These blog posts will help you understand the basics of branding. It is important that you have a firm grasp of the topic before you even consider branding your blog.

Trust me, you do not want to be six months or a year down the road and find out that you did this all wrong. Rebranding is not an easy task, but it is sometimes necessary for your business to grow.

Understanding Branding & No, It’s Not Your Logo

Kaitlyn Kessler of The Crown Fox

This post is short and sweet, but very informative. I think a better title for the post would be “Understanding What Branding Isn’t.” Ironically, I feel like this is more important than understanding what branding is because there is so much misinformation.

Kaitlyn clears this up right away in this post and gives you a clear, concise understanding of exactly what branding is.

A Step-By-Step Guide to Branding Your Blog (And Why It’s So Important)

Kate Bialowas of Layered Indulgence

This post goes into more detail about the components of blog branding and how to get started with the branding process. It’s straight-forward and easy to follow, even if you are a new blogger.

How to Brand Yourself When There Are 2 Sides to Your Business

Ashlyn Carter of Ashlyn Writes

This post by Ashlyn Carter is one of the most unique branding blog posts that I have seen because her business is comprised of two separate functions and yet, she makes the branding successfully work for both.

I will, however, caution bloggers that if you are planning on having a niche blog, it is often in your best interest to separate your topics. The advice in this post would work better for bloggers in the lifestyle blog niche.

Budget Branding

How to Create a Brand (On a Budget)

Dana Nicole of Dana Nicole Designs, Inc

In this blog post and podcast, Dana gives us six simple steps to branding a blog. Fortunately, you don’t have to spend a lot of money to understand your ideal customer and create graphics and content for them. That’s what makes this simple plan effective and perfect for new bloggers or those that aren’t turning over major profits, yet.

How to Brand Yourself Without Spending Money

Jamie Starcevich of Spruce RD

In this post, Jamie explains what you should do to brand your blog when you can’t afford a designer. Her recommendations are perfect for newbies and bloggers who aren’t quite ready to invest in a designer for branding at this moment.

Her advice is sound and simple and will allow you to make good branding decisions now that you can build on in the future.

Finding Your Brand Voice

How to Infuse Brand Personality Into Your Writing

Judy of Hey Judess! for Blog Beautifully

This is one of the most unique “finding your voice” or brand personality posts that I have ever read. Judy explains how to develop a brand voice unlike any other blogger and I loved it!

In fact, I plan on using some of her suggestions to infuse more personality into my own writing, a major struggle of mine.

Find Your Brand Voice: Authentic Communication That Delights and Inspires

Kristen of Cursor and Ink

This post is more general than the previous post but no less informative. I included it in this list of branding blog posts because Kristen has excellent advice on how to be authentic and keep your voice audience-centered.

This is something that is often overlooked by bloggers and should always be your primary objective.

Creating Your Brand Color Palette

How to Create the Perfect Color Palette for Your Brand

Mariah Althoff of Mariah Althoff

One of my favorite parts of the branding process is color. I have always loved playing with color and as I have grown as a blogger, that has shown in various phases.

This blog post on creating the perfect color palette for your brand gives you some excellent tips on how to use color on your blog. I completely agree with Mariah’s advice in this evergreen post. Before you dive into color, be sure to check it out.

Choosing Fonts for Your Brand

How to Pick the Perfect Fonts that Are On Point With Your Brand

Priya of Mints & Numbers

I learned many font “design rules” while taking a desktop publishing course in college. However, I feel like Priya does such an amazing job at explaining fonts and personality that I could have easily skipped the course.

Before you begin exploring fonts, be sure to read this blog post to understand what your options are and how each type of font should be used.

The Lazy Girl’s Guide to Finding & Using Fonts for Your Brand

Kristin Prius of K Design Co.

Whereas the previous font post discusses types of fonts in great detail, this post by Kristin of K Design Co. goes into more detail about the rules for choosing fonts.

I love that she explains why you may or may not choose a free or paid font. Personally, I try to stick with Google fonts because I can use them on Canva and every other program on my computer. However, paid fonts can help your brand stand out, especially your visual identity.

Logo Design

What You Need to Know Before You Design a Logo

Kayla Marie of Ivory Mix

Before you begin designing a logo, I highly recommend consulting a graphic designer, if it’s in your budget. A graphic designer understands the psychology and design principles behind great logo and will make all of the difference in your branding.

It is a worthwhile investment. However, if you are on a budget and have some design skills, this is a must read before you begin your design.

6 Key Elements of a Perfect Logo

Zie Campbell of Zie Darling for Caitlyn Bacher

This blog post is another great one to read before starting your logo. These 6 elements are very important questions and considerations you need to iron out before you create your logo. You really need to think ahead when developing a brand to ensure your branding will withstand the test of time. This blog post helps you do exactly that.

Social Media Branding

Why Branding Your Social Media Graphics Matter

Andrew and Kathie at Bluchic

Creating branded images for your social media is incredibly important for bloggers. Your business is primarily online and that means you market it online, where your customers hang out. It only makes sense that you make use of FREE social media marketing to get the most traffic and exposure for your brand.

Husband and wife team Andrew and Kathie make very good points for branding your social media graphics. Be sure to check this post out once you have your brand pegged down to keep your brand consistent throughout various platforms.

Do You Have Any Favorite Branding Blog Posts?

Now that you have my favorite branding blog posts, what do you think? Do you have any others you would like to add to the list? If so, be sure to comment below and leave a link for that blog post. If it is your own post, feel free to share as well!

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