Should I Promote My Blog After Every Blog Post?

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Welcome to Q & A Thursdays! This is something new that I am going to try on Thursdays. I am frequently asked questions about blogging and am often surprised by how little people know about it.

In response, I’m going to do a short post on Thursdays where I answer your questions. If you have questions, please use the contact form at the end of the post to submit yours for future posts.

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Today’s Thursday Q&A Question is:

Should I Promote My Blog After Every Single Post?

The answer to this question is yes. If you want to have a successful blog, promotion and marketing are critical to success. This is especially true in the beginning.

SEO, or Search Engine Optimization, really won’t help your blog when you are just starting out. For SEO to work, you must have an established blog. This takes a lot of time and hard work.

Email, social media, word-of-mouth, and posting your posts to platforms like StumbleUpon and Flipbook are where you should start. This will bring readers to your blog at any stage in your blogging career.

Where to Promote Your New Posts

No one will know about your blog post unless you tell them about it. That’s a fact. That’s why it’s critical to market all of your new blog posts.

Email List

The first place you should market your blog post is your email list. If you don’t have one, get started today. I, personally use MailerLite, but there are other reputable brands like MailChimp and ConstantContact.

The people on your email list are already your fans, so inform them that there is a new post that they can check out. If you don’t do this, they won’t know to check it out, especially if you are a newbie without a set schedule.

Pinterest is the main source of traffic for most new bloggers. If you don’t already have a Pinterest business account, get one ASAP and set up rich pins. Catherine Oneissy has a great tutorial about setting up rich pins if you don’t know how.

Once you get set up on Pinterest, join group boards in your niche. Share your new blog posts to your Pinterest boards and group boards immediately. Try to use the 80/20 rule. That means for every one of your pins, you should pin four of someone else’s.

If you find it difficult to manage pinning frequently, Tailwind and BoardBooster are great ways to automate the process. This will free up your time and help your Pinterest following grow.

Social Media

Next, post to Instagram, Twitter, and Facebook, Google+ and LinkedIn. You can use Hootsuite to streamline this process. Hootsuite allows you to use a single post on multiple platforms and schedule those posts for the optimal time on each platform. It will simplify your life as a blogger.

Discovery Engines

To go a step further, share your posts on other platforms, like Flipbook and StumbleUpon. Both of these are discovery engines, a platform that helps your post reach new readers through browsing.

Some bloggers report posts going viral thanks to these types of websites and apps. They are a great way to gain exposure to new audiences who may not realize they are interested in your content.